Statement on our duty to inform (Privacy Notice)

OÖ Touristik GmbH takes the protection of your personal data very seriously. This includes any information relating to an identified or identifiable natural person. Your data will only be processed on a legal or contractual basis, on the basis of your consent or in the context of a legitimate interest for specific, defined purposes.

1. Contact/enquiries

You have the option to ask questions through our website or by phone. The information you provide (such as your email address, name, telephone number, interests) is exclusively used to process your request.

2. Newsletter
You have the option of subscribing to newsletters on our website. For this purpose, we will need your email address and your consent to receive newsletters. After subscribing to the newsletter, we will send you a confirmation email with a link, to confirm your subscription (double opt-in).

The personal data you provide (email address, optionally interest: salutation, first and last name) will be stored and automatically processed for this purpose. This data will only be processed for sending the newsletter. In addition the website uses Web Extend (see text 10c ). The generated information ist the basis for personalized newsletters, e.g. ordered catalogues and offers or bookings. Of course you may unsubscribe at any time free of charge using the unsubscribe button (in every newsletter).

3. Catalogue orders
You have the option to subscribe to our catalogues. through our website. The information you provide (salutation, name and surname, address, email; optional: title, telephone, fax) are exclusively used to send you the products you requested and are only disclosed when processing the request requires this (e.g. data processors). We are also happy to provide you with the latest edition. If you do not wish to receive any further post, you can revoke your consent to this at any time by sending an email to

4. Booking
Your announced data will be only used from OÖ Touristik GmbH for the process of bookings and related transactions and will be passed on only in the context of the contractual relationship to third parties. (for example, tourist service providers, sights, passenger transport, processors)

5. Booking system
Data storage
Please note, for easier checkout and future processing of contracts through the booking system operator, cookies are used to store the subscriber’s IP data along with the name, address and, if applicable, the buyer’s travelling companions.
Furthermore, we store the following data for the purpose of processing the contract: First and last name, travelling companions, address, email address, telephone number and, if applicable, fax number. To provide certain additional services and document discounts, the date of birth and body height may also be stored.

The data you provided is required to fulfil the contract or to take precontractual measures. Without this data, we are unable to conclude the contract with you.
If the purchase contract is not concluded with legal effect, the system will permanently delete this data.

The information you provide will be processed by OÖ Touristik GmbH to complete your reservations and related processes and only be disclosed to third parties (e.g. tourism services, data processing companies) within the scope of the contractual relationship.

Credit card data will be transmitted to the processing financial institutions / payment service provider to debit the purchase price.

In the event a contract is concluded, all data related to the contractual relationship will be stored until the retention period under tax law (7 years) has expired.
Data is processed based on the legal provisions of § 96 sec. 3 of the German Act on Telecommunications (TKG) and art 6 sec. 1 lit a (consent) and/or lit b (required for performance of contract) of the GDPR.

6. Sending rating reminders via email

Rating reminder through Trusted Shops
With your express consent pursuant to art. 6 sec. 1 sentence 1 lit a of the GDPR granted while or after placing your order, we will disclose your email address to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne ( ), so they can send you a rating reminder via email.

This consent can be revoked at any time be sending a notice to the contact person listed below or by contacting Trusted Shops directly.

7. Disclosure of data
Your data are only disclosed if you have granted your consent to this or where this is necessary to fulfil a contract (e.g. to a data processor).

8. Cookies
Our website and emails (e.g. newsletter) use so-called cookies. These are small text files your browser installs on your device. Cookies allow us to make our services more user-friendly and tailor our email communication to your personal interests. The name, email address and areas of interest of subscribers of email newsletters are specifically stored and processed for this purpose. Furthermore, cookies allow us to recognise your browser the next time you visit our website. Cookies are not harmful and remain on your device until deleted.

You have control over cookies and can configure your browser accordingly; browsers typically have options, to restrict or block cookies. Blocking cookies may limit the functionality of our website. Online advertising cookies for companies can often be managed on the US website or the EU website .

9.  Web-Analyse-Tools
a) Google Analytics

This website uses Google Analytics, a web analysis service provided by Google, Inc. ("Google"). Google Analytics uses cookies, which are text files that are stored on your computer to help analyse usage. The information generated by cookies about your use of this website (e.g. IP address, access, navigation flow, length of visit, browsers and terminals used, language and country) is transferred to a Google server in the US and stored there.

However, because IP anonymisation is activated ("_anonymizeIp()" function), your IP address will first be truncated by Google within the Member States of the European Union or in other signatory states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the US and truncated there. Google will use this information to evaluate your use of this website, to compile reports on the website activities for the website operator, and to perform further services linked to website and internet use. Google may also pass this information on to third parties if this is legally required or if third parties process this data on behalf of Google.

You can use browser plugins to prevent Google from collecting data generated by cookies relating to your usage. You can use the following browser plugin: If you are using the internet with your mobile device, you can prevent cookies from being collected by clicking the disable Google button shown below, similar to how you would proceed on a desktop device.

You can find more information on the Terms of Use and data protection at and We have concluded a data processing agreement with the provider.

b) Other web analysis tools

Our website uses the functions of various web analysis tools such as Webalizer, AW-Stats, which use log files and are in part under GPL (General Public License). Cookies are used for this purpose, which allow the analysis of how users use the website. The information generated is transmitted to our server, where it is stored.  
You can prevent this by configuring your browser to block cookies.
We use these tools for marketing and optimisation purposes, particularly to allow us to analyse the use of our website and continuously improve functions and services based on this, and the user experience. Statistical analysis of user behaviour allows us to improve our services and make them more attractive to you as a user. This is also the basis for our legitimate interest in processing the above data.
The data collected (e.g. IP address) is stored and processed in pseudonymised or anonymised form.
Data is processed based on the legal provisions of § 96 sec. 3 of the German Act on Telecommunications (TKG) as well as art. 6 sec. 1 lit a (consent) and/or f (legitimate interest) of the GDPR.

c) Web-Extend
The website we operate uses the Web Extend data collection script of an e-marketing system. This is done by using cookies, which allow the analysis of how our website is used. We use the information generated to make our email communications as interesting as possible for you. The information is transmitted to the server of the service provider, where it is stored. If you do not agree with this use, please disable this function in your browser. Please note, this can limit the functionality of the website. The service provider processes your personal data based on the respective data processing contract.

10. Retention period
Your data are generally stored until the contractual relationship is terminated and/or pursuant to the statutory retention and limitation periods.

11. Google AdWords Remarketing
11.1. Google Adwords
As an AdWords customer, we also use Google Conversion Tracking, which is an analysis service provided by Google, Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA; "Google"). Google AdWords places a cookie on your computer ("conversion cookie") if you reached our website via a Google ad. These cookies expire after 30 days and are not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google will be able to tell that someone clicked on the ad and was redirected to our page. Each Google AdWords customer has a different cookie. This means that cookies cannot be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted into conversion tracking. AdWords customers can find out the total number of users who have clicked on their ad and been redirected to the page with a conversion tracking tag. However, advertisers do not obtain any information that can be used to personally identify users. If you not wish to participate in the tracking process, you can also reject the cookie required for this, for example by using the browser setting that disables the automatic placement of cookies in general. You can also disable cookies for conversion tracking by setting your browser to block cookies originating from the domain  For further inormation of the Google Privacy Notice please click here  11.2. Google Adwords Remarketing
We use Google AdWords to advertise this website in the Google search results and on third-party websites. When visiting our website, Google will therefore install the so-called remarketing cookie, which automatically allows interest-based advertising through a pseudonymous cookie ID and based on your browsing history. This is used to protect our legitimate interests in the optimal marketing of our website, which prevails in the context of weighing interests pursuant to art. 6 sec. 1 sentence 1 lit f of the GDPR. If the purpose no longer applies and we no longer use Google AdWords remarketing, the data collected in this context will be deleted.

The data will only be processed further if you consented to Google linking your web and app browser history to your Google account and information from your Google account is used to customise advertisements you see on the Internet. In this case, if you are logged into Google when visiting our website, Google will use your data along with Google Analytics data to generate and define target group lists for remarketing across devices. Your personal data will then be temporarily linked with Google Analytics data by Google, to generate target groups.

Google AdWords Remarketing is a service provided by Google LLC ( Google LLC has its headquarters in the USA and is certified under the EU-US Privacy Shield. You can see the current certificate here. Based on this framework between the USA and the European Commission the latter established an appropriate level of data protection for Privacy Shield certified companies.

Please click this link, to disable the remarketing cookie. Furthermore, you can obtain information about the installation of cookies from the Digital Advertising Alliance and configure settings in this regard.

12. Social Media
This website uses external links to the social media network Facebook and Instagram, which you can recognise by the respective logos.

The website does not use plugins for these social media networks and therefore, does not transmit user data to these.

12.1. Facebook, Custom Audiences and Facebook Marketing services
12.1.1. Based on our legitimate interest in analysing, optimising and operating our online services in a cost-effective manner and for these purposes, our online service uses the so-called “Facebook Pixel” provided by the Facebook social media network, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you reside within the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, (“Facebook”).
12.1.2. Facebook is certified under the Privacy Shield agreement and therefore, guarantees to comply with European data protection law. (
12.1.3. Using Facebook Pixel, Facebook can, on the one hand, identify visitors to our website as a target group for displaying advertisements (so-called “Facebook Ads”). Accordingly, we use Facebook Pixel to only show our Facebook Ads to those Facebook users, who have shown an interest in our online services or with specific characteristics (e.g. interest in specific topics or products identified by browser history), which we transmit to Facebook (so-called “Custom Audiences”). Moreover, we use Facebook Pixel to ensure our Facebook Ads meet the potential interest of users and are not annoying. With the help of Facebook Pixels we can also track the effectiveness of Facebook advertising for statistical and market research purposes by being able to identify whether or not users were redirected to our website after clicking on a Facebook advertisement (so-called “conversion”).
12.1.4. Facebook processes the data based on the Facebook privacy policy. For the respective general information about Facebook Ads displayed please refer to the Facebook data policy: Specific information and details about Facebook Pixel and how it works can be found in the Facebook help section:
12.1.5. You can object to data being collected by Facebook Pixel and used to display Facebook Ads. To change which type of advertisements you see on Facebook, you can visit the Facebook page and follow the instructions about activity-based advertising:
These settings are applied cross-platform, i.e. they are applied to all devices such as PC or mobile devices.
12.1.6. To prevent your data from being collected by Facebook Pixel on our website, please click this link: Facebook Opt-Out
Note: Clicking on this link will install an “opt-out" cookie on your device. After deleting cookies from this browser, you will need to click the link again. Furthermore, the opt-out only applies to the browsers you use and only on our web domain, where you clicked on the link.
12.1.7. You can also prevent the use of cookies used to determine reach and for advertising purposes by visiting the opt-out page of the Network Advertising Initiative ( and also the US website ( or the European website (

13. Copyright

This website and all of its content (images, videos, music, texts, graphics, designs, etc.) are copyright protected.

14. Liability disclaimer
Despite taking the utmost care in choosing and presenting content here, there is no claim to accuracy or completeness. Liability for content is expressly excluded. Liability is expressly excluded for the content of any links leading to websites outside of and . The respective service provider is responsible for the information contained on such external websites.

The service information is a non-binding overview of information. The content has been researched and prepared with the utmost care but makes no claim to completeness and accuracy. The information may be changed or updated at any time. Liability for content as well as for links leading to external websites is expressly excluded.

15. Your rights
You are entitled to access information on the data processed about you, as well as to have such data corrected, erased or restricted. You are entitled to a right of data portability as well as a right of revocation and objection. To exercise these rights, you can contact our data protection officer:

KPMG Security Services GmbH
Kudlichstraße 41, 4020 Linz
Tel: +43 732 6938-2611

In case of doubt, proof of identity is required to protect your data.